Introduction
On February 8, 2025, the iconic Taj Hotel Santacruz Mumbai transformed into a sensory symphony of Bollywood glamour and soulful ghazals, marking the grand launch of Lotus Makhana—a premium snack brand redefining India’s love affair with makhana. Globbuzz Media, entrusted with crafting an unforgettable debut, seamlessly blended cinematic opulence with cultural nostalgia, positioning Lotus Makhana as a trailblazer in the healthy snacking space.
The Vision: Elevating a Legacy
Lotus Makhana, with its innovative product range—Raw Makhana, Flavoured Makhana, India’s First Makhana Seasoning, and Makhana Pops—aimed to disrupt the market. The challenge? To create a launch that transcended traditional product reveals, embodying the brand’s fusion of tradition and modernity.
Globbuzz’s Creative Alchemy
Globbuzz conceptualized “Melodies & Makhana,” a Bollywood-meets-ghazal extravaganza. The theme celebrated India’s culinary heritage while embracing contemporary flair. The venue dazzled with gold-and-maroon backdrops evoking royal feasts, while standees showcased product USPs with poetic Urdu calligraphy. Brand ambassador Shilpa Shetty, embodying elegance and wellness, graced the stage amidst a live ghazal performance interwoven with Bollywood dance medleys, symbolizing the brand’s versatile appeal.
From Ballroom to Social Media Frenzy
The magic extended beyond the Taj. Globbuzz amplified the event digitally, curating Instagram Reels of Shilpa Shetty savoring Makhana Pops and Facebook carousels highlighting product benefits. Behind-the-scenes ghazal rehearsals and chef interviews showcasing the seasoning’s versatility went viral, while interactive polls like “Pick Your Flavor Crush” drove engagement. The hashtag #MelodiesAndMakhana trended nationally, garnering 2.1M impressions in 48 hours.
Results: A Standing Ovation
The event garnered coverage in Vogue India, Food & Beverage News, and Economic Times. Social media engagement skyrocketed by 300%, with Lotus Makhana’s follower base doubling post-launch. Distributors reported a 70% surge in inquiries, while Shilpa’s endorsement video alone clocked 350K views, cementing the brand’s premium appeal.
Conclusion
Globbuzz Media’s “Melodies & Makhana” wasn’t just a launch—it was a cultural moment. By marrying Bollywood’s vibrancy with ghazals’ timeless charm, they positioned Lotus Makhana as a category leader. As Shilpa Shetty remarked, “This wasn’t just about snacks; it was about creating memories that linger longer than the crunch!”
From Taj’s ballroom to smartphones nationwide, Globbuzz proved that when strategy meets storytelling, even makhana can steal the spotlight. 