Introduction
At Elecrama 2025, Asia’s largest electrical trade fair, Ashida Electronics—a pioneer in power protection relays—stole the spotlight with a stall that merged industrial innovation with immersive design. Tasked with transforming their technical expertise into a visually captivating experience, Globbuzz Media reimagined Ashida’s booth as a dynamic showcase of form, function, and futuristic branding.
The Challenge: Standing Out in a Sea of Tech
In a venue teeming with cutting-edge exhibitors, Ashida needed a stall that transcended traditional trade show aesthetics. The goal? To highlight their power protection relays not just as components, but as critical solutions for modern energy challenges—while ensuring the design resonated with engineers, distributors, and industry leaders alike.
Globbuzz’s Creative Spark
Globbuzz embraced Ashida’s products as the star of the show. The stall’s walls were ingeniously crafted to embed Ashida’s relays directly into the design, turning functional devices into striking architectural elements. Sleek acrylic panels backlit the relays, creating a glowing “circuit board” effect that mirrored their role in power systems. Interactive touchscreens adjacent to each display allowed attendees to explore technical specs, case studies, and real-world applications, blending education with engagement.
A central “Control Hub” featured a live demo zone, where engineers simulated relay performance under grid stress, drawing crowds with its blend of drama and data. Overhead, neon-blue lighting echoed the brand’s commitment to precision, while bold taglines like “Guardians of the Grid” reinforced Ashida’s market leadership.
Results: A Current of Success
The stall became a magnet for foot traffic, with a 40% increase in attendee dwell time compared to previous events. Over 500 qualified leads were generated, including inquiries from global distributors. Ashida’s CMO noted, “Globbuzz didn’t just design a stall—they built a narrative around our technology.” Media outlets like Power Today and The Electrical Review featured the design, praising its fusion of aesthetics and engineering.
Conclusion
By transforming power protection relays into storytelling tools, Globbuzz Media proved that even the most technical products can inspire awe. Ashida’s Elecrama 2025 success underscores the power of creative branding in industrial spaces—where every wire, relay, and pixel can spark a connection.
In the world of energy innovation, Globbuzz ensured Ashida wasn’t just seen—they were unforgettable.